Let it go.

There are boxes of notes stacked up in my office. They’ve been taped closed for years. I have portable hard drives loaded with data. I’m pretty sure I’ll never access them.

Read More
Tom Asacker
Identity is destiny.

Three simple words. Identity is destiny. An executive mouthed them to me after a talk. He meant it as both undeniable and auspicious. “Our organization’s identity is its unique advantage.”

Read More
Tom Asacker
Snap out of it!

A while back, following a keynote speech and during Q&A, someone in the audience asked a heartfelt, yet somewhat rhetorical question. “So, how do I communicate to people that our approach, our culture, needs to change?” My immediate impulse was to hit her with a stick.

Read More
Tom Asacker
Leadership is simple.

Earlier in the year, McKinsey released results from new research on leadership. “Decoding leadership: What really matters” The subhead of the article suggests that there’s a “secret” to developing effective leaders. And it’s achieved by encouraging four types of behavior. Do you think you can guess what they are?

Read More
Tom Asacker
Step in, step back.

In 1960 Theodore Levitt wrote “Marketing Myopia.” A seminal paper on the nature, and perils, of strategic vision. Levitt posited that railroad executives should have stepped back. And looked at themselves differently.

Read More
Tom Asacker
Who is your jester?

According to various surveys, CEOs and senior executives hunger for leadership advice. But no one will give it to them. Not employees nor coaches nor consultants. No one.

Read More
Tom Asacker
We need more "nos."

Last week, dozens of newsletter readers unsubscribed. I have an idea why, but it still stung. I’m wired to feel that way (so are you). But then I remembered something.

Read More
Tom Asacker
Branding is simple.

Are you launching a new venture? Perhaps you’re hoping to grow an existing one. Either way, you’ll be immersed in branding. Branding is a verb. It’s a continuous, progressive process.

Read More
Tom Asacker
What's your leadership myth?

There’s a generally accepted organizational myth. One that imagines that businesses are made. By acquiring, arranging and rearranging parts. People, teams, departments, managers.

Read More
Tom Asacker
The brand identity illusion.

Have you ever heard, or been asked, this question? “If your organization, or brand, were a car, what make or model would it be and why?” No? You’re very lucky. I’ve heard it a lot. In fact, too many times to count.

Read More
Tom Asacker
Go out of your mind.

Two recent studies on depression made me think about organizations. One found that young adults diagnosed with major depressive disorder have hyper-connected brain networks. Especially in the areas associated with rumination.

Read More
Tom Asacker
Living the brand.

It’s still highly debated. But most neuroscientists agree. Our decisions boil down to three types. Pavlovian. Reflexive and automatic behavior. Like plopping down in front of the TV with a bag of chips.

Read More
Tom Asacker
The door is rusted shut.

You know this, intuitively. You’re aware that people have far too many choices to deal with. Too much information to process, most of which is conflicting. And, they simply don’t trust information from business people. But you persist.

Read More
Tom Asacker