Tom Asacker

This is a short book. But I hope it takes you, like me, a long time to read it. The Business of Belief earns the word 'profound'—every sentence should be savored.

/  Tom Peters, Author of In Search of Excellence  /

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The Business of Belief

How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

This thought-provoking and entertaining book pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.

"Is this about marketing, life, spirituality, history, change or sales? Yes. A little book with a big idea." —Seth Godin, author of The Icarus Deception
"This instant classic provides the key to motivating yourself, your friends, your family, your coworkers and your customers. A must read." —Inc. Magazine
"This book is fantastic! I love the ideas, the writing, the format… It’s a knockout. There is so much food for thought and gems of wisdom gently crammed into this book." —Christopher Bergland, author, The Athlete’s Way

"On an impact/pound basis these books are exceptional.

/  Bill Wiersma, author, The Power of Professionalism  /

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Sandbox Wisdom

A Business Fable for an Age of Complexity

Sandbox Wisdom is a new way to awaken the subconscious wisdom of your childhood and revitalize your business, and your life. This timely story reveals the timeless principles of business and organizational success in a way that goes straight to the heart. You'll discover the simple truths of influencing others, managing failure, strategic thinking, conflict resolution and much, much more.

"A smart, warm-hearted and winning book. A must read!" —The New York Times
"Wow! What an insightful little book!” —Fred Smith, founder, chairman, president, and CEO of FedEx
"The  lessons here are fast, timeless and under your nose." —Scott Bedbury, author of A New Brand World

A Clear Eye for Branding

Straight Talk on Today’s Most Powerful Business Concept 

A Clear Eye for Branding redefined branding for the new, customer-controlled economy. This pioneering book uses a conversational mode to help you understand how customers bring their own meaning to your brand, and how the brand must constantly meet the customers' expectations in order to stay in its prime.

"Finally, this branding babble is put to rest. Tom debunks most of the mystery of branding and simplifies it to the bare essentials in this easy to read story." —Kevin W. McCarthy, CEO, On-Purpose Partners

Opportunity Screams

Unlocking Hearts and Minds in Today’s Idea Economy 

Do you understand how people make decisions in a marketplace exploding with options? Do you want to give your ideawhether it's a new business, a pitch to a client or boss, a breakthrough technology, or a worthy causethe best possible chance for success? Opportunity Screams is filled with insights and inspiration, examples and ideas, to help you do just that!

"A must-read in our cluttered, confused, and distracted 24/7 economy." —Jonathan Salem Baskin, Global Brand Strategist, author, columnist

A Little Less Conversation

Connecting with Customers in a Noisy World 

In this superbly readable and deceptively simple book, you'll discover precisely how today's successful brands are different from others, much different!

You'll finally realize why branding as media-based, image-making, and persuasive communication is rapidly losing its effectiveness.

* Note: Here's the answer to the puzzle.

"Injects the same revolutionary spirit and humor he delivers in his speaking engagements, achieving the same high takeaway and thought-per-minute ratio." —Scott Silverman, Owner, Articulate Brands

I am Keats

Escape Your Mind and Free Your Self*

Often referred to as "the thinking person's self-help book," I am Keats is unlike anything you've ever read. 

Both a psychologically attuned philosophy and an impassioned manifesto on life, this mind-opening book will inspire you to liberate your spirit and seize the full potential of your life.

"Indescribable." —Seth Godin, author of What to Do When It's Your Turn